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Top Articles
Gain New Site Partners With Google
[2010-02-05] Linkbuilding takes time, and time is something most people are short of. So utilizing tools and resources to find potential link partners can help you cut down the time it takes to find high quality link partners.
Looking At SEO From A Different Perspective
[2010-01-18] I'm not trying to coin a new phrase here, just looking at SEO from a different perspective. See, I never really liked the term Search Engine Optimization. That seems like the job of the math geeks behind the search engine algorithms. Its their job to optimize the search engine, not mine.
Why Your Site Should Work On Mobile Devices
[2010-01-07] The share of web traffic from mobile devices increased by 110 percent in North America over the past year and 148 percent globally, according to a new study by Quantcast as reported by MediaPost News.
Why Is It So Important To SEO Your Site?
[2009-12-11] It is very difficult to oversimplify the value proposition of Search Engine Optimization, since it is based on the following 2 premises: 1. People use search engines to find things. 2. If people can't find you in the search results, you don't have a shot at their business.
Using Time And Date Navigation Can Hurt Your Website's Usability
[2009-11-20] Time and date based navigation offer terrible usability and even worse SEO. Have you ever heard of mystery meat navigation? Maybe not, but you've probably seen archive navigation that meets the following description:
Using Anchor Text To Optimize Your Website
[2009-11-02] The proper use of Link Text, also known as "Anchor Text" plays an important role in Search Engine Optimization (SEO) whether it is being used on your own site or in the links your site is getting from other places on the Internet. The basic definition of link text is any word or phrase that is hyperlinked to another page on the Internet. As an example, the phrase "SEO company" turns into link text when it is associated with our site by way of a link.
Gaining Valuable User Data With Google Analytics
[2009-10-22] Tools like Google Analytics give you an insight into your customer base that can't be matched by giants in the brick-and-mortar field. You actually can see what people have in their minds when they come to your website or online store, and you can use that information to expand your product line if people aren't finding what they're looking for.
Can Optimizing Your Site Help Your Competitor?
[2009-10-02] The search engine optimizer's work is almost never done. Only in very rare instances have I seen sites that have been optimized for every possible keyword phrase and is ranking well for all of them. But I also know that websites can reach a point where the vast majority of the optimization work has been done. All the low-hanging fruit has been gathered and the primary keywords have been optimized into the site properly. All that remains is the "upkeep" of the optimization efforts, the tweaking to squeeze out better performance and blazing new ground into the long-tail keywords.
Forums Are Still Relevant To The World Of SEO
[2009-09-11] In the past, having an online forum was a great way to get SEO traffic to your site. Search engines would index new forum entries as their own pages, and a lively debate between contributors would generate good online content with lots of potential long-tail keyword traffic. Forums regarding common questions and problems in a particular field often created their own SEO niche, so a person seeking information on an arcane topic could see several different posts in the top 10 Google results.
Link Building Can Improve SEO Optimization Efforts
[2009-08-27] One of the most common problems for practitioners of do-it-yourself search engine optimization involves link building, or the lack of backlinks to a site. Google's PageRank algorithm was among the first to give high prominence to the value of links pointing at a site, and all major search engines use it to a certain extent.
Gaining A Higher Site Ranking By Optimizing Blog Posts
[2009-08-13] As blogs grow, and new content gets created, old blog posts can quickly get lost in the archives. As much as bloggers try to keep everything organized, it's hard to ensure that all posts get the exposure they deserve. However, there are ways to help ensure that older posts get additional exposure.
Repairing Various Issues Within Wordpress Blogs
[2009-07-23] WordPress, like any software, has the ability to break and that then can cause a blog owner quite a bit of anxiety. This can be caused by plugins not working properly, file corruption, database problems, or many other things. Even though your data is usually just fine, having a blog down is not what a blog owner wants.
Developing Accessible Websites For Your Future Customers
[2009-06-18] Whenever consumers decide to purchase something new, quality is usually a concern. The expression "they don't make them like they used to" has never been more true when you look around at many items these days that are mass produced or, due to rigorous production timelines, simply aren't rewarded the amount of attention they deserve.
Exposing Your Site To Extended Maintenance Can Kill Your Traffic
[2009-05-26] This is a post I am sure the "Andy Beard Haters Club" will gloat over, but as I haven't been able to find a resource anywhere on the effect extended use of 503 Service Unavailable can potentially have on a site, and in particular the effect on search traffic, I thought I should write about it.
Holistic Link Building Focuses On The Site As A Whole
[2009-05-07] In my last post, Holistic Link Building 101, the beginning of a series of post was embarked upon and the topic is very subjective. When it comes to building a website for SEO success, however, link building or development is an extremely important part of an effective online marketing strategy.
Integrating VOC With Your Site Analytics
[2009-04-16] In the first post on this topic, I promised to walk though the basic steps involved in integrating VOC data into your web analytics solution. I'm focusing on QuestionPro - a very inexpensive survey solution as an example case and showing how it can be effectively tied into Omniture. In this post, I'll discuss the basics of data integration - capturing the survey respondent's identity.
Building A Successful Niche Website
[2009-03-26] I'm in the process of developing websites in a couple of different niches and going through the process of building sites from scratch has been instructional, especially since the process has changed with the availability of new technologies, here're a couple of steps to help accelerate your site development.
The Web Developer And Search Marketing Improved Cycle
[2009-03-06] This session looked at ways to better liaise with web developers in the search marketing promotional cycle. Nathan went through some examples of internal optimisation that the Live team were faced with.
Blog Information Visualized By Woopra
[2009-02-16] There are many ways to analyze the effect of blogging with Google Analytics ranking at the top for most due to the pricetag of free and robust features. As the social web continues to grow and become central to the internet experience, analytics and social monitoring software will HAVE to converge to measure on and off page interactions. We don't have that quite yet, but here are a number of other blog analytics tools that offer rich visualization and real time reporting features that are worth a look.
Free Tools To Help Build High Quality Sites
[2009-01-29] In the first part of the checklist, we looked at creating high quality websites from a client perspective and the tools that helps us do that. In this part we look at the (free) tools that will help us build high quality on the server side of the website.
Gaining Increased Knowledge Through Google Analytics
[2009-01-10] Google Analytics filters allow you manage and segment your incoming data giving you increased insight for your website. Google Analytics filters can be created for internal traffic, capturing sub domains, rewriting URLs within your reports, gaining a better understanding of referring keywords and even the exact page on Google where your traffic came from.
Optimizing Your Site for Local Success
[2008-12-11] Some businesses rely on telephone leads, either as the main source of revenue or as an important means of acquiring customers. This includes anyone from pizza and other delivery restaurants to tradesmen like home inspectors or home improvement contractors. This includes most service sectors, too. Are there ways to get a leg up on the competition?
Translate Your Site Content Easily
[2008-11-13] For the first time in history, humans can interact and share information instantly from one side of the globe to the other, bringing ideas, cultures and knowledge to people all over the earth literally at the press of a button.
3rd Webmaster Chat Event Q and A
[2008-10-23] 3rd Webmaster Chat Event has got over! As always, huge number of webmasters were there to clear all the doubts and queries! The Googlers who were on-staff in the event were:
Optimizing Site Search for Your Visitors
[2008-10-02] Back in August of this year, while at Search Engine Strategies in San Jose, I sat in a session where one of the speakers talked about site search. He said something that I fundamentally disagree with but it got me thinking about why you should or should not implement a search feature on your own site.
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