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Top Articles
Creating A More Successful Link Building Strategy [2010-08-19] Link building has become a hot topic of late in the search marketing arena. While it has been around for years, sometimes it can be done very poorly or overlooked altogether in an SEM strategy - don't let this happen for your website.
Enhanced Your SEO Listings Through Rich Snippets [2010-07-30] While UGC and Reviews can often be a mixed blessing, as long as Google continues to reward rich snippets with enhanced visual listings, it's probably a good idea to try to make reviews part of your website strategy.For those of you who haven't seen rich snippets and reviews in action...
Five Best Ethical SEO Tips To Consider [2010-07-13] There are so many tips out there that tell us how to conduct an effective SEO campaign to help our websites achieve their full potential. Search engine optimization is the key to website success as it increases your website's marketability, and ultimately, it helps site owners achieve their end goals, whether it's profit maximization or increased awareness for a certain news topic.
Using Local Search Optimization To Boost Your Ranking [2010-06-25] I am knee deep in a project for a client that is designed to take their national presence and represent it locally (in Google primarily) through making sure their 28 local branches are found in local searches. It's an interesting process and is not as easy or clear-cut as it sounds. The project, in fact, has made me wonder just how many companies like my client exist out there.
Adding Blogging Extensions To Google Chrome [2010-06-04] As Google Chrome continues to grow, so to the extensions that go along with it and their functionality. Below are a few extensions that bloggers can use to quickly create new blog posts without leaving the page they are on.
Building SEO Friendly Yahoo! Store Links [2010-05-14] Today I want to show you how to create SEO friendly page urls for your Yahoo! Store.
Is There Value In Getting Listed In Directories? [2010-04-26] Today's post is answer to a question from Curedream:
How To Start Optimizing Your Site [2010-04-09] Attempting to implement SEO on your website can be a fairly murky process for many webmasters. An even murkier question, "Where do you start?" If you've never implemented SEO on your website before, it can be a little overwhelming, and there is much you need to do.
Over Developing Your Website Can Cost More Than Time [2010-03-19] When I created my first websites, I have to admit that I was pretty naive about the graphic/visual side of things. SEO ROI is a good example. When I was creating the specs for the site, I wanted a few things in particular made custom:
Other Uses Of The WordPress Platform [2010-02-26] Since the release of WordPress 2.0, community leaders and programmers have pushed the boundaries of WordPress far beyond it's original design. In the early days, WordPress was used as solely a blogging platform. Today, I am going to show you some of the other uses for WordPress.
Gain New Site Partners With Google [2010-02-05] Linkbuilding takes time, and time is something most people are short of. So utilizing tools and resources to find potential link partners can help you cut down the time it takes to find high quality link partners.
Looking At SEO From A Different Perspective [2010-01-18] I'm not trying to coin a new phrase here, just looking at SEO from a different perspective. See, I never really liked the term Search Engine Optimization. That seems like the job of the math geeks behind the search engine algorithms. Its their job to optimize the search engine, not mine.
Why Your Site Should Work On Mobile Devices [2010-01-07] The share of web traffic from mobile devices increased by 110 percent in North America over the past year and 148 percent globally, according to a new study by Quantcast as reported by MediaPost News.
Why Is It So Important To SEO Your Site? [2009-12-11] It is very difficult to oversimplify the value proposition of Search Engine Optimization, since it is based on the following 2 premises: 1. People use search engines to find things. 2. If people can't find you in the search results, you don't have a shot at their business.
Using Time And Date Navigation Can Hurt Your Website's Usability [2009-11-20] Time and date based navigation offer terrible usability and even worse SEO. Have you ever heard of mystery meat navigation? Maybe not, but you've probably seen archive navigation that meets the following description:
Using Anchor Text To Optimize Your Website [2009-11-02] The proper use of Link Text, also known as "Anchor Text" plays an important role in Search Engine Optimization (SEO) whether it is being used on your own site or in the links your site is getting from other places on the Internet. The basic definition of link text is any word or phrase that is hyperlinked to another page on the Internet. As an example, the phrase "SEO company" turns into link text when it is associated with our site by way of a link.
Gaining Valuable User Data With Google Analytics [2009-10-22] Tools like Google Analytics give you an insight into your customer base that can't be matched by giants in the brick-and-mortar field. You actually can see what people have in their minds when they come to your website or online store, and you can use that information to expand your product line if people aren't finding what they're looking for.
Can Optimizing Your Site Help Your Competitor? [2009-10-02] The search engine optimizer's work is almost never done. Only in very rare instances have I seen sites that have been optimized for every possible keyword phrase and is ranking well for all of them. But I also know that websites can reach a point where the vast majority of the optimization work has been done. All the low-hanging fruit has been gathered and the primary keywords have been optimized into the site properly. All that remains is the "upkeep" of the optimization efforts, the tweaking to squeeze out better performance and blazing new ground into the long-tail keywords.
Forums Are Still Relevant To The World Of SEO [2009-09-11] In the past, having an online forum was a great way to get SEO traffic to your site. Search engines would index new forum entries as their own pages, and a lively debate between contributors would generate good online content with lots of potential long-tail keyword traffic. Forums regarding common questions and problems in a particular field often created their own SEO niche, so a person seeking information on an arcane topic could see several different posts in the top 10 Google results.
Link Building Can Improve SEO Optimization Efforts [2009-08-27] One of the most common problems for practitioners of do-it-yourself search engine optimization involves link building, or the lack of backlinks to a site. Google's PageRank algorithm was among the first to give high prominence to the value of links pointing at a site, and all major search engines use it to a certain extent.
Gaining A Higher Site Ranking By Optimizing Blog Posts [2009-08-13] As blogs grow, and new content gets created, old blog posts can quickly get lost in the archives. As much as bloggers try to keep everything organized, it's hard to ensure that all posts get the exposure they deserve. However, there are ways to help ensure that older posts get additional exposure.
Repairing Various Issues Within Wordpress Blogs [2009-07-23] WordPress, like any software, has the ability to break and that then can cause a blog owner quite a bit of anxiety. This can be caused by plugins not working properly, file corruption, database problems, or many other things. Even though your data is usually just fine, having a blog down is not what a blog owner wants.
Developing Accessible Websites For Your Future Customers [2009-06-18] Whenever consumers decide to purchase something new, quality is usually a concern. The expression "they don't make them like they used to" has never been more true when you look around at many items these days that are mass produced or, due to rigorous production timelines, simply aren't rewarded the amount of attention they deserve.
Exposing Your Site To Extended Maintenance Can Kill Your Traffic [2009-05-26] This is a post I am sure the "Andy Beard Haters Club" will gloat over, but as I haven't been able to find a resource anywhere on the effect extended use of 503 Service Unavailable can potentially have on a site, and in particular the effect on search traffic, I thought I should write about it.
Holistic Link Building Focuses On The Site As A Whole [2009-05-07] In my last post, Holistic Link Building 101, the beginning of a series of post was embarked upon and the topic is very subjective. When it comes to building a website for SEO success, however, link building or development is an extremely important part of an effective online marketing strategy.
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