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04.04.08
The imeem Media Platform Launches
 By Jordan McCollum
Just when you thought social networking was safe-it's another platform. The imeem Media Platform, launched a few days ago, is the latest addition to social networking platform stable.
But yes, there is a twist this time. imeem, if you're not familiar with it or its Facebook app, is a social network centered around music, video and photos. In addition to personal media, imeem also features "professional" content, including popular music, music videos, movie clips and more.
And here's the twist: the platform will enable developers to access and use any media on the site, including professional and personal content-and imeem will handle all the licensing for you. (Because they've never had legal troubles in that area before.)
imeem's introduction for its platform says that developers will be able to:
•Access media on imeem, including music, videos, and photos
• Tap into imeem's social graph, including users, friends, and associated profile data
• Fully customize a skinless imeem media player
• Upload music, videos, and photos and modify associated metadata
• Search imeem's media content by keyword, artist, title, or album
• Access imeem's most frequently played music and videos and recommended content
• Create, edit, and manage new playlists or access millions of music, video, and photo playlists created by imeem users
paidContent clarifies exactly how open this platform will be:
Access to the developed apps is another story-developers are supposed to use imeem's sandbox, then the company will choose "best of" apps to make available to the imeem community through a directory.
Remember back when OpenSocial first came out and there were a bunch of smaller social networks signing on? Guess who was one of them (who apparently wasn't that committed):
Although imeem was a pledge member of OpenSocial at its inception, imeem's platform doesn't currently offer OpenSocial support. The feature is slated to be added soon.
However, I would think that imeem would require its own markup anyway since they're going to include access to their libraries. Why would they participate in an OpenSocial project where Joe Developerson can access all the songs and video in their library for his app and make money with his app on MySpace while imeem handles all the licensing?
Oh, right, the "spirit of openness."
Right.
About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.
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