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[2009-04-16] Integrating VOC With Your Site Analytics
In the first post on this topic, I promised to walk though the basic steps involved in integrating VOC data into your web analytics solution. I'm focusing on QuestionPro - a very inexpensive survey solution as an example case and showing how it can be effectively tied into Omniture. In this post, I'll discuss the basics of data integration - capturing the survey respondent's identity.
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