|
[2009-10-22] Gaining Valuable User Data With Google Analytics
Tools like Google Analytics give you an insight into your customer base that can't be matched by giants in the brick-and-mortar field. You actually can see what people have in their minds when they come to your website or online store, and you can use that information to expand your product line if people aren't finding what they're looking for.
[2009-10-02] Can Optimizing Your Site Help Your Competitor?
The search engine optimizer's work is almost never done. Only in very rare instances have I seen sites that have been optimized for every possible keyword phrase and is ranking well for all of them. But I also know that websites can reach a point where the vast majority of the optimization work has been done. All the low-hanging fruit has been gathered and the primary keywords have been optimized into the site properly. All that remains is the "upkeep" of the optimization efforts, the tweaking to squeeze out better performance and blazing new ground into the long-tail keywords.
|
|
