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Why Is It So Important To SEO Your Site?
It is very difficult to oversimplify the value proposition of Search Engine Optimization, since it is based on the following 2 premises: 1. People use search engines to find things.
Date: 2009-12-11
Using Time And Date Navigation Can Hurt Your Website's Usability
Time and date based navigation offer terrible usability and even worse SEO. Have you ever heard of mystery meat navigation? Maybe not, but you've probably seen archive navigation that meets the following description:
Date: 2009-11-20
Using Anchor Text To Optimize Your Website
The proper use of Link Text, also known as "Anchor Text" plays an important role in Search Engine Optimization (SEO) whether it is being used on your own site or in the links your site is getting from other places on the Internet.
Date: 2009-11-02
Gaining Valuable User Data With Google Analytics
Tools like Google Analytics give you an insight into your customer base that can't be matched by giants in the brick-and-mortar field. You actually can see what people have in their minds when they come to your website or online store, and you can use that information to expand your product line if people aren't finding what they're looking for.
Date: 2009-10-22
Can Optimizing Your Site Help Your Competitor?
The search engine optimizer's work is almost never done. Only in very rare instances have I seen sites that have been optimized for every possible keyword phrase and is ranking well for all of them.
Date: 2009-10-02
Forums Are Still Relevant To The World Of SEO
In the past, having an online forum was a great way to get SEO traffic to your site. Search engines would index new forum entries as their own pages, and a lively debate between contributors would generate good online content with lots of potential long-tail keyword traffic.
Date: 2009-09-11
Link Building Can Improve SEO Optimization Efforts
One of the most common problems for practitioners of do-it-yourself search engine optimization involves link building, or the lack of backlinks to a site.
Date: 2009-08-27
Gaining A Higher Site Ranking By Optimizing Blog Posts
As blogs grow, and new content gets created, old blog posts can quickly get lost in the archives. As much as bloggers try to keep everything organized, it's hard to ensure that all posts get the exposure they deserve.
Date: 2009-08-13
Repairing Various Issues Within Wordpress Blogs
WordPress, like any software, has the ability to break and that then can cause a blog owner quite a bit of anxiety. This can be caused by plugins not working properly, file corruption, database problems, or many other things.
Date: 2009-07-23
Your End User Wants A Well Developed Site Not Just Top SEO
For some people, SEO has always been about this - creating a killer page that deserves to be number 1. Perhaps it doesn't always shine through in the work you do - there are a variety of constraints that can hold you back - money, time, resources or corporate politics to name but a few.
Date: 2009-07-02
Developing Accessible Websites For Your Future Customers
Whenever consumers decide to purchase something new, quality is usually a concern. The expression "they don't make them like they used to" has never been more true when you look around at many items these days that are mass produced or, due to rigorous production timelines, simply aren't rewarded the amount of attention they deserve.
Date: 2009-06-18
Exposing Your Site To Extended Maintenance Can Kill Your Traffic
This is a post I am sure the "Andy Beard Haters Club" will gloat over, but as I haven't been able to find a resource anywhere on the effect extended use of 503 Service Unavailable can potentially have on a site, and in particular the effect on search traffic, I thought I should write about it.
Date: 2009-05-26
Searchers Increasingly Expect To Interact With Search Content
Changes in consumer preferences towards news consumption and sharing habits via the social web present both challenges and opportunities for PR agencies.
Date: 2009-05-13
Holistic Link Building Focuses On The Site As A Whole
In my last post, Holistic Link Building 101, the beginning of a series of post was embarked upon and the topic is very subjective.
Date: 2009-05-07
Integrating VOC With Your Site Analytics
In the first post on this topic, I promised to walk though the basic steps involved in integrating VOC data into your web analytics solution. I'm focusing on QuestionPro - a very inexpensive survey solution as an example case and showing how it can be effectively tied into Omniture.
Date: 2009-04-16
The Web Developer And Search Marketing Improved Cycle
This session looked at ways to better liaise with web developers in the search marketing promotional cycle. Nathan went through some examples of internal optimisation that the Live team were faced with.
Date: 2009-03-06
Blog Information Visualized By Woopra
There are many ways to analyze the effect of blogging with Google Analytics ranking at the top for most due to the pricetag of free and robust features.
Date: 2009-02-16
Free Tools To Help Build High Quality Sites
In the first part of the checklist, we looked at creating high quality websites from a client perspective and the tools that helps us do that. In this part we look at the (free) tools that will help us build high quality on the server side of the website.
Date: 2009-01-29
Gaining Increased Knowledge Through Google Analytics
Google Analytics filters allow you manage and segment your incoming data giving you increased insight for your website.
Date: 2009-01-08
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